xAI in one minute
xAI/SpaceXAI develops models and provides software and infrastructure for using them. Grok is the assistant and model name; X is a distribution and information platform. These roles are connected but not interchangeable.
Which name and corporate structure are current?
SpaceX announced its acquisition of xAI on 2 February 2026. The consumer terms updated on 11 September 2026 identify SpaceXAI LLC. We therefore use xAI as the familiar name and SpaceXAI as the current operating name within SpaceX.
This does not mean all products share one account, subscription or set of terms. Grok on X is a separate product context. For business use, the relevant product and API arrangements matter more than the brand alone.
Models, computing infrastructure and API
The organisation develops Grok models and related speech and media technology. Colossus provides infrastructure for large-scale AI computation. Computing infrastructure supports model development; customers access a product or API rather than the training cluster itself.
Example: an online shop wants to categorise incoming product questions. A developer can use the API to suggest categories and connect answers with the shop’s own catalogue. The shop determines the data, rules and processing. The model provider does not automatically publish information on the shop’s behalf.
Products and agents in practice
The current range includes the Grok assistant, developer access through the API, Grok Build and Grok Bot. The latter products focus on programming and work with tools. See the Grok article for the model information checked on 7 October 2026.
Source research, coding and repeatable workflows are relevant to marketing. Start with the task and the access it requires, then choose a product. A capable model family is not by itself a complete integration with your CRM, shop or publishing system.