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Gemini: Google’s AI assistant and model family.

Gemini is both the name of Google’s AI assistant and a family of AI models. Google provides the products; Google DeepMind develops the underlying technology. For marketing, the key connection is between questions, sources and work across Google products.

By SEO-Bureau Eindhoven

Gemini in one minute

In the Gemini app, you might discuss a product catalogue. A Gemini model processes your instructions and input. Search can retrieve current sources; connected tools can then perform a task. The app, model and tools are different components. A new model does not automatically appear in every Google product at the same time.

Google, Google DeepMind and Gemini

Three names with different roles
NameRole
GoogleThe company behind products including Search, Workspace and Android.
Google DeepMindThe AI organisation within Google that develops Gemini, among other technology.
GeminiA model family and the brand of the app/assistant.

Gemini models can process language and, depending on the variant, images, audio or video. This is multimodal AI. A model that understands a photograph is not necessarily the one that generates a new image. Several specialised models can work within one app.

Example: a bicycle shop supplies a catalogue and its own product photographs. Gemini helps explain differences between bikes and draft a buying guide. Ask it to flag missing specifications. It should not invent range, stock levels or warranty terms.

From search to productivity and agents

In Google Search, Gemini models support generative search experiences. AI Overviews appear within search results; AI Mode offers a more extensive conversational experience. These are Search products, not copies of the Gemini app. The Flash launch announcement lists 3.8 Flash for AI Pro and Ultra users in AI Mode, the Gemini app and Sheets.

Within Workspace, Gemini assists with work in products such as Gmail, Docs and Sheets. On Android, Gemini acts as an assistant, including spoken interaction through Gemini Live. Camera, screen and app features depend on the device, account and rollout. Developers have Google AI Studio and the Gemini API, with their own model choices and terms.

Gemini Spark is an agent product that can carry out tasks using connected services. The September update lists Chrome and Photos integration for AI Pro and Ultra in the US. Access to the ordinary assistant in the Netherlands therefore does not establish local availability of every agent feature.

For SEO, some discovery moves towards answers that reference sources. Our practical interpretation: make product information clear, verifiable and accessible. A model version is not a new ranking factor, and using a Google product does not guarantee a mention in an AI answer.

Which Gemini models are current?

Checked on 7 October 2026. The current range combines several generations and access levels; the highest number is not necessarily publicly available.

Selected current models
Model or lineStatus and purpose
Gemini 3.8 FlashCurrent stable model for work including coding and tool use.
Gemini 3.5 Flash-LiteStable, lighter option for high-volume tasks.
Gemini 3.1 ProStill listed as a preview in the API catalogue.
Gemini 3.8 Live / Live Extended ThinkingSpecialised models for spoken interaction.
Gemini 4 ArgonLatest announced frontier model; limited access through Fairwind, not a general public rollout.

There are also specialised image and video models. Choose according to the required input, output and tools. Analysing a marketing spreadsheet is a different task from running a voice assistant. Versions belong in the current explanation; this article keeps a stable /en/gemini/ URL.

Sources